We synthesise hundreds of verified reviews, community discussions, and forum threads into a structured Voice of Customer report — delivered in 48 hours.
The insight you need to make confident product, pricing, and positioning decisions is out there — buried across thousands of reviews and forum threads. You just don't have time to find it.
The signal is real — but it's spread across G2, Capterra, Reddit, and Hacker News. Nobody has time to read it all, let alone structure it into decisions.
A 30-minute ChatGPT session gives you hallucinated patterns, not verified reviews. You need synthesis of real data — not AI speculation about what customers probably say.
Traditional market research firms are priced for enterprise. There's nothing between "paste into ChatGPT" and "hire a £10K research agency." Until now.
Tell us your market, we do the research. You get a structured report that would have taken weeks to produce manually.
Specify the SaaS category, competitor set, or market you want us to research. We'll confirm scope within a few hours.
Our pipeline aggregates verified reviews from G2, Capterra, Reddit, Trustpilot, and Hacker News — then structures them into a JTBD framework.
A 20+ page structured report with executive summary, pain point analysis, switching patterns, and strategic recommendations — ready to act on.
Not a summary of summaries. A structured research document built from real, verified user data.
A ChatGPT session tells you what AI thinks customers probably say. A Folio report tells you what 500+ verified customers actually said — with sources.
| Capability | ChatGPT (DIY, 30 min) | Folio Research |
|---|---|---|
| Data source | Training data — no sourcing, no dates | 500+ verified reviews, G2, Reddit, Capterra |
| Verbatim quotes | Generated — not real customer quotes | Real quotes with attribution and platform |
| Review volume | Unknown — often based on a handful | 500–2,000+ reviews per category |
| JTBD framework | Generic — not calibrated to your market | Structured across 6 validated job categories |
| Switching patterns | Speculative | Mapped from real community discussions |
| Confidence to act on | Low — you don't know what's hallucinated | High — every claim traceable to a source |
| Time required | 30 min (but low-quality output) | 0 min — we do the work |
No retainers. No surprise fees. Pay once, receive your report.
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